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LiftOne is a fast-growing capital equipment dealer with 17 locations throughout North Carolina, South Carolina, Alabama, Georgia and Tennessee. LiftOne prides itself on being a comprehensive, solutions-oriented partner for their customers—from new and used sales to parts, maintenance and service to custom warehouse systems. Just as LiftOne seeks to provide ease-of-mind with their customized solutions, Adpearance worked with the team at LiftOne to provide a full digital strategy, including digital advertising and a much-needed website redesign.
In planning, our team set out to not just establish LiftOne.net as a destination for their customers to return as a resource for services, education and expertise, but also build a structure that allows for scale as LiftOne continues to expand its territory. The Adpearance design team worked closely with LiftOne to redesign and build a new website, complete with a fresh, powerful look and a user-friendly interface with the goal to make it easy for users to inquire about new equipment, rentals, service, and warehouse solutions. Our digital advertising team put together a successful digital marketing plan that includes targeted keywords, custom-written AdWords, and a new set of display ads.